People of Slaters – Simon Cheeseman

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Simon Drinking out Mug

Part 2 of our ‘People of Slaters’ journey takes us to Norwich – where they have one of only two puppet theatres in the UK, historic cobbled streets and the Slaters’ team that won our Peaky Blinder’s dress up competition (beating off the Birmingham branch, where Peaky Blinders is based – the shame!).

Heading up this team is the youngest Slaters’ store manager in our history (don’t let his years fool you, this guy knows his menswear) Simon Cheeseman.

When did you start with Slaters and how?

I started with Slaters menswear in 2013 having just completed three years at St Mary’s University of Twickenham where I studied Media. I applied for the role of part time cashier and after a positive trial day was offered a contract.

salesman putting Jacket On Customer

What’s your role in the company?

After my spell as part time cashier, I progressed to part time Sales Executive, then a leap to Assistant manager, and then in February 2014 I was given the opportunity to manage the Norwich branch where I am today.

Tell us a bit more about your time with us?

Although retail wasn’t my original chosen career path, I realised that every day in my Slaters career has been different to another. Ever since becoming Slaters youngest ever manager at the age of 21, I’ve not just made great relationships with customers, but also with staff who have come and gone in my time. As well as meeting people from Norfolk and East Anglia, I’ve also built great relationships with other Slaters managers from across England, Scotland and Wales. This is helped when all the managers come together for a meeting once a year at our flagship branch, Glasgow.

What’s been your highlight/greatest achievement so far?

I have had many highlights and achievements since walking through the St Stephen’s street entrance door in Norwich. Having been a Norwich City football club supporter since an early age, when the opportunity to supply suits for management, players and staff at the football club came about, we managed to complete over 100 suits in the space of three weeks. All with free alterations and embroidery. The Norwich branch supplied the suits for the football club for two consecutive seasons.

However, my greatest achievement is getting where I am today within such a great company.

manager at Computer

Describe yourself in 3 words?

Stylish, confident & committed.

What do you get up to in your free time?

I play 5 a-side football for Repps Rovers on Wednesday evenings with old school friends. We saw it as more of a laugh to start with during the first season; however, it’s turned more serious as we sit top of the league in our second season. I’ve also recently bought a house which I am moving into at the start of 2018 with my girlfriend Francesca. I have uncle duties to my lovely niece Emily, and Nephew Harrison where I am referred to as ‘uncle cheese’ on a regular basis.

In your opinion, who is the best dressed man in the public eye today?

Conor McGregor obviously has been in the public eye a lot over the last 2 years. His tailored fit suits are what every man wishes he has in his wardrobe. So much so, customers have been coming in with pictures of him in his suits asking for a ‘Conor McGregor’ suit.

I am also going to have to say Tommy Shelby who is played by Cillian Murphy from the BBC 2 programme Peaky Blinders. The early 20th century style with wool textured 3 piece suits accompanied with a pocket watch and cap has been a big look for 2017.

What do you consider to be a tried and tested style secret?

Only have detail on either the tie or the pocket square but not both. I always recommend the tie to have the pattern and to then pick out the most dominant colour of the tie to match with a plain pocket square. It looks as though more effort has been made. I do live by being a Shepard and not a sheep when it comes to style. And lastly, wear what you are wearing with confidence. It makes such a difference.

Simon Standing

That’s all from Simon for now, comment below with any questions for Simon and we’ll see to it that you get a personal response! Thanks for reading 🙂

  • Mick Petts


    jolly well done SIMON it is an honour knowing you not just as a new member of my family but for what you have achieved at such a young age and for being a great guy also good luck to you and your future

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